JOON NEW AIR FRANCE COMPANY

The name of the new low-cost airline of Air France on behalf of Boost in the first version has finally found its new name: "JOON".

"JOON is another step in the deployment of the Trust Together strategic plan. Its creation will improve the profitability of the Air France group, allowing it to reduce its costs and thus ensure the sustainability of its business model, "explains Franck Terner, General Manager of Air France. The term "phonetic" is known as "short, percussive and international" and is intended to be similar to "young" in French and targets a clientele of active young people and, above all, its international travelers, the "millenials" 18-35 years) placing digital technology at the heart of their lifestyles.

"In the Air France-KLM group's portfolio of brands, Joon is the complementary sister of Air France, which will inspire its customers to travel with its elder." It is a clientele that until now has escaped Air France. Joon will offer a specific product with a "different", "connected" and "innovative" entertainment offer, according to the terms used internally to attract this generation of technophiles born at the time of the advent of digital, low cost or Of the economy of sharing. However, Air France said that "JOON will not be a low cost airline because it is an offbeat offer whose quality standards remain true to those of Air France". . The wifi should be free for all (funded by the pub). First, it will be an "internal wifi loop" and then a connection with the ground.

Jean-Michel Mathieu - director of e-commerce at Air France - will direct JOON joining the executive committee of the group.

The aim of this 100% Air France company is to compete with the low-cost airlines and the Gulf airlines, which have so far assumed this clientele.

At the end of September, we should know the tariff schedule. Mid-haul flights departing from Paris-Charles de Gaulle and then long-haul flights in the summer of 2018 are scheduled for autumn.

In 2020 this new company should have 28 aircraft, 18 of the A320 family to supply power to the Paris-Charles de Gaulle hub, and 10 large carriers composed of A340 and A350. Overall, Air France's long-haul seat offer is expected to grow by 10% between 2017 and 2020.

With this project, a reduction in costs of 18% on long-haul and 15% on medium-haul is expected. Sources of savings are largely based on the position of hostesses and stewards (PNC). The latter will be recruited on the market with specific working conditions and remuneration, not Air France, "their cost will be 45% lower than in the parent company," said Gilles Gateau, 'Air France in charge of human resources.

The pilots will come from Air France and fly indifferently from one company to another. The cost reduction of 15% on the pilots' position will be achieved by pooling efforts.

130 million euros in savings to Air France by 2020 are expected.

The creation of this company shows however the inability of Air France to reform itself internally.