FACEBOOK WOULD LIKE TO GET A VIRGINITY BACK

Facebook, used by more than 2 billion people worldwide, is stepping up initiatives to restore the confidence of the authorities and its users after a series of scandals related to hate content or disinformation campaigns.

In a press release entitled "Start the decade by helping you better control your privacy", Mark Zuckerberg takes advantage of the day of data protection to return to the tool "activity outside of Facebook"

Facebook has indeed launched a tool allowing internet users to limit the tracking it operates across the web. An announcement that goes in the direction of the position for the protection of privacy that the company is trying to strengthen.

Announced almost two years ago, just after the Cambridge Analytica scandal, the tool "Your activity outside of Facebook" allows you to see third-party sites and applications that share data with the social network. Because many services resell their data to Facebook without necessarily clearly informing Internet users. “Companies send us information about your activities on their sites and we use this information to show you relevant advertisements. Now you can see a summary of this information and log it out of your account if you wish, ”writes Mark Zuckerberg.

Indeed it is not necessary to be connected via Facebook to the sites in question, the web is full of little cookies that will allow web pages to link your browsing history to your Facebook profile.

Concretely, the new tool therefore allows you to prevent a particular service from sharing your data with Facebook, or outright to prohibit all sites and applications in the future from sharing your personal data with the company.

Be aware, however, as Facebook indicates, that the site will continue to receive "your activity on the companies or organizations you visit", but the information will simply no longer be linked to your account and will be used "for measurement purposes and to make improvements to our system. " And you will not escape advertising however, warns the site: "You will always see the same amount of advertising, but they may be less personalized. "

In the next few weeks, a message redirecting you to the Confidentiality Assistance tool should appear on your news feed.

In addition, the social network seeks to prevent the publication and sharing of articles and images considered inappropriate according to its own charter, while taking care to respect freedom of expression. He recently confirmed that political advertisements, even false ones, would not be censored, attracting a new salvo of convictions in the middle of the American presidential campaign.

It is therefore necessary to take a step back on Facebook ads...




Paul Emison for DayNewsWorld