VICTORIA'S SECRET CANCELS HIS FASHION SHOW

And yet this event is purely and simply canceled this year. At issue: economic woes and the #metoo era. The first Victoria's Secret show took place in 1995, in New York for streaming in 1999, and on television in 2001, on ABC, and then on CBS. A great moment that welcomed 9 million American viewers. By December 2018, they were only 3.3 million. The sexiest "angels" with alluring outfits do not attract as much!

Sales were just over $ 1 billion in the third quarter of 2019, down 7% from the same period in 2018, and some 30 directly owned stores have closed since February. This underperformance contributed to L Brands' quarterly results, of which Victoria's Secret has long been the jewel, with a further net loss of $ 252 million.

The brand of American lingerie, caught in financial difficulties, also wipes strength societal critics in the era of # metoo, accused not only of presenting an image of "woman object", but also victim of its closure of mind by refusing to incorporate transgender manikins and round women.

"We will continue to communicate with our customers, but this will not be comparable to the scale of the fashion show. It is important that the marketing of Victoria's Secret evolves. Explained the brand's CFO, Stuart Burgdoerfer.

A brand of glamor to reinvent itself !