CHANEL GOES GREEN ECOLOGICALLY

We all remember the controversies sparked by Chanel fashion shows in recent years. We remember the crazy decors imagined by Karl Lagerfeld.

From icebergs imported from Sweden for Paris Fashion Week in 2010 to the forest of oaks and poplars planted in the heart of the Grand Palais in 2018, passing the supermarket decor on the scale as the theater of its fall-winter 2014-2015 fashion show .

Mission 1.5, the new label plan aimed at stemming climate change, owes its name to the objectives set in the Paris climate agreement. It urges its signatories to implement a series of measures limiting the rise in global average temperature to 1.5 ° Celsius by 2100.

It is an ambitious "climate strategy" which concerns all branches of the French label.

"We have a responsibility to be at the forefront, especially when it comes to climate strategy, and we are now part of the small group of companies that are leading the way," Andrea d'Avack said in a statement. , president of the Chanel foundation at WWD.

Reforms that could be expensive for the brand founded in 1910.

But with revenues estimated at $ 11.12 billion (€ 9.9 billion) in 2018, the Wertheimer family's business seems to have the means to achieve its ambitions.