AYA NAKAMURA

AS A GLOBAL AMBASSADOR

“We are thrilled to announce that @ayanakamura_officiel is our new Global Ambassador.

An internationally renowned singer and style icon in her own right, Aya has transformed the musical landscape, in France and beyond.

Welcome to the Aya family!”, the brand wrote on Instagram in mid-February 2023.

A nomination that comes as the singer-songwriter released her last album called DNK on January 27, 2023.

The most listened to French-speaking artist in the world on the Spotify platform and whose repertoire has accumulated more than 6 billion plays, the 27-year-old young woman thus joins the closed circle of Lancôme muses: Juliette Binoche from 1995 to 2000 with "Poême". , Julia Roberts with the perfume "La vie est belle" in 2012, Penelope Cruz with "La Nuit Trésor" and "La Nuit Trésor la Folie", Kate Winslet with "Trésor", Zendaya with "Idôle"...

“I have followed Aya Nakamura's career for a long time because I admire her talent and her artistic bias.

She is a true role model for a whole generation, and I am happy to have her join the Lancôme family,” explains Françoise Lehmann, International President of Lancôme.

Aya Nakamura, whose music mixes African influences and pop rhythms like her hits "Djadja" or "Pookie", has already evolved in the world of fashion and beauty during her career, collaborating with a big name in luxury. (Balenciaga), but also players in the mass market segment (Undiz, MAC Cosmetics). Recently, the artist worked alongside the Vestiaire Collective site.

"I hope to inspire the women around me"

“Through this collaboration, I hope to inspire the women around me and push them to become what they have always wanted to be,” reacted Aya Nakamura, who becomes the second black personality to be named ambassador after the Mexicano actress. -Kenyan Lupita Nyong'o. Furthermore, Lancôme has also named the South Korean Jung Hoyeon, model and actress of the Squid Game series, brand ambassador.

A documentary film, born of the collaboration between Lancôme and Aya Nakamura, will soon be unveiled on Youtube.

It will show behind the scenes of the release of his new album and will highlight the artist until his series of concerts at the Accor Arena scheduled for the end of May.

Aya Nakamura will also feature in future Lancôme advertising campaigns.